Simple, effective branding. That's what I want.

I'm taking a look at Share the Feeling's branding at the moment. Having been out of the loop for over a year now, I am really aware of how fast things move in the whole area of online retail. So we're simplifying our offering - no more invitations, just little gifts from now on, perfectly made in the same spirit of pride and fun as always. The aim is to do what we do much better than before. Because if we can do that, more people will buy our stuff, creating more opportunities to employ people with learning disabilities.

I came across this promotional video for The Girl Effect, an organization dedicated to helping empower young females in the developing world. It's not needy, it's not worthy, it's simple, engaging and thoroughly compelling. Click on the image to watch it: 

I like to think that Share the Feeling has the same message - empower people to reach their potential and they will achieve simple but important things.