Monday, November 30, 2009

You came, you ate, you begged for the recipe, so here it is: Red Velvet Cupcakes

Can't believe I'm giving this away - it's my carefully guarded recipe for those cakes you scoffed at our shopping night. But hey, it's my thank you gift for all you lovely shoppers. Enjoy!


For the batter:

3 1/3 cups plain flour (not self-raising)
1 1/2 sticks (175g) unsalted butter, softened
2 ½ cups sugar
3 large eggs, at room temperature
5 tbsp red/cochineal food colouring
3 tbsp unsweetened cocoa (green & black's)
1 1/2 tsp vanilla extract (the good stuff - not essence)
1 1/2 tsp salt
1 1/2 cups buttermilk
1 1/2 tsp cider vinegar
1 1/2 tsp bicarbonate of soda
1 batch Creamy Vanilla Frosting (see below)

Preheat oven to 180 degrees C and then pop bun cases in  2 cupcake pans (24 cupcakes).
To make the batter: In a small bowl, sift the cake flour and set aside. In a large bowl, on the medium speed of an electric mixer, cream the butter and sugar until very light and fluffy, about 5 minutes (this part is VERY important - don't skimp on timings!). Add the eggs, one at a time, beating well after each addition. In a small bowl, whisk together the red food coloring, cocoa, and vanilla. Add to the batter and beat well.
In a measuring cup, stir the salt into the buttermilk. Add to the batter in three parts alternating with the flour. With each addition, beat until the ingredients are incorporated, but do not overbeat. In a small bowl, stir together the cider vinegar and baking soda. Add to the batter and mix well. Using a rubber spatula, scrape down the batter in the bowl, making sure the ingredients are well blended and the batter is smooth.
Divide the batter among the prepared pans (3/4 fill each cupcake case). Bake the cupcakes, until a tester comes out clean, about 20 minutes. Cool the cupcakes in the pans for 5 minutes, then remove from the pans and cool completely on a rack before icing. 
Creamy Vanilla Frosting
6 tablespoons all-purpose flour
2 cups milk
2 cups (4 sticks) unsalted butter, softened
2 cups icing sugar
2 teaspoons vanilla extract
In a medium-size saucepan, whisk the flour into the milk until smooth. Place over medium heat and, stirring constantly, cook until the mixture becomes very thick and begins to bubble, 10-15 minutes. Cover with greaseproof paper placed directly on the surface and cool to room temperature, about 30 minutes.
In a large bowl, on the medium high speed of an electric mixer, beat the butter for 3 minutes, until smooth and creamy. Gradually add the sugar, beating continuously for 3 minutes until fluffy. Add the vanilla and beat well.
Add the cooled milk mixture, and continue to beat on the medium high speed for 5 minutes, until very smooth and noticeably whiter in color. Cover and refrigerate for 15 minutes (no less and no longer—set a timer!). Use immediately.

One Night in November...

Our very first shopping night happened last Thursday and it was brilliant!
Bringing together six Hackney businesses - Share the Feeling, byGraziela, Covet, Studio Special, Liv & Love, Rose Red and Blue - it was a veritable shopping extravaganza. 100 lovely guests - including all of the Chain Gang - quaffed champers, scoffed cupcakes (recipe coming soon!) and stocked up on Christmas gifts. Here's some pics...
 
 

Doris, Magda, Lindy and Mary get stuck in


 
They're floating in the air...
 
So many shoppers!

Thanks a million to all our lovely supporters. I didn't put an invite up here, coz we were all a bit worried about numbers. Next time though, it'll be an open invitation - the more the merrier!


Wednesday, November 18, 2009

How we make a ©Little Gift of Happiness

We're finally entering the video age! People often ask how we do what we do, so we've decided to show you. Here's Sylvia, with a little help from support worker Magda and Chain Gang colleague Lindy, making a ©Little Gift of Happiness.



We had such a laugh doing this one, that there'll be more videos coming soon!

Tuesday, November 17, 2009

Hurray I am so happy, as happy as can be..!

I am really chuffed to have been announced as one of the Future 100 Young Social Entrepreneurs of the YearAs part of Global Entrepreneurship Week 2009, the Future 100 Awards puts the spotlight on young people aged 18-35 (I just about make that cut...) who are "demonstrating entrepreneurial flair and innovation in running a responsible business venture; one which demonstrates a balance between economic, environmental and social goals to achieve ultimate business success." 




I've been passionate about people with learning disabilities since my days as a volunteer with Special Olympics. The way they face the challenges that life throws at them is totally inspirational. Wanting to work with them made me decide to work for myself and it's the best move I ever made.


Less than ten percent of people with learning disabilities who are known to social services are employed. More often than not, they are not paid for the work they do. One of my former employees spent over 5 years working at a major UK retailer. Every Saturday and Sunday, come rain or shine, he collected trolleys in the car park, rolling them back to the trolley ranks. He did it with a smile on his face. He was never late. He worked all the unpopular weekend shifts. He never missed a day. And he was never paid for his time. In fact, when he asked for paid employment, his 5 year work experience came to an end. It makes me so angry. Recession or not, everyone has a right to be paid for the work they do.



When I started Share the Feeling, my aim was to demonstrate the positive business benefits of including people with learning disabilities in a workforce. Happily, I now employ 3 people (part time) with learning disabilities - Doris, Sylvia and Lindy - who put together the gifts you buy. The way they do it, with such pride, love and fun, is the truly magic ingredient that goes to making our gifts more special than others. It might sound corny, but it's a hundred percent true. 





Founder of Striding Out and organiser of the Future100 awards, Heather Wilkinson said: "The future of our world is in the hands of individuals who are committed to generating commercial and ethical returns." 
I couldn't agree more. 



The Future 100 Awards is organized by Striding Out www.stridingout.co.uk, a social enterprise which is committed to supporting the development and growth of young and ethical entrepreneurs.